James Beard Finalist and Bravo Top Chef Season 13 Fan Favorite Isaac Toups co-authored his first cookbook with celebrated food writer Jennifer V. Cole. In 2018, Brustman Carrino was tasked to generate abundant local to national exposure for the book and establish Chasing The Gator (CTG) as one of the season’s must-have cookbooks.
BCPR implemented a strategic PR plan to get the book on everyone’s radar before its release date. As part of this program, we worked in conjunction with the publisher to distribute and pitch teaser pages of the book and lock in long-lead features in the October issues. Upon publication, BCPR expanded our efforts to secure print, online and broadcast coverage, as well as holiday gift guide press. In 2019, BCPR used the book to generate Father’s Day, Grilling, and Summer recipe and entertainment stories in a multitude of outlets on all platforms.
Secured CTG’s position on best cookbook lists including: Food & Wine’s “Most Anticipated Fall Cookbooks;” “Best Fall Cookbooks” by The New York Times; and Southern Living “Best Cookbooks of 2018.”
Garnered national feature stories and segments on CTG in Associated Press, The Local Palate, CBS Sunday Morning “The Dish;” TODAY Show; Food & Wine “Community Table” podcast; Bon Appetit “Foodcast;” and more.
Propelled Isaac Toups to national acclaim as one of New Orleans’ most talented Chefs, earning him critical praise, awards and accolades for his book and two restaurants, Toups South and Toups Meatery. Secured multiple invitations to signings, food festivals and events across the U.S.
Brustman Carrino Public Relations
There is an ART to creating strategic and effective publicity campaigns. At Brustman Carrino Public Relations, we’re MASTERS of blending storytelling and image building with grassroots marketing and influencer events.