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Case Study

Chasing The Gator, Chef Isaac Toups And The New Cajun Cooking (Oct. 2018 Little, Brown)

James Beard Finalist and Bravo Top Chef Season 13 Fan Favorite Isaac Toups co-authored his first cookbook with celebrated food writer Jennifer V. Cole.

OBJECTIVE

James Beard Finalist and Bravo Top Chef Season 13 Fan Favorite Isaac Toups co-authored his first cookbook with celebrated food writer Jennifer V. Cole. In 2018, Brustman Carrino was tasked to generate abundant local to national exposure for the book and establish Chasing The Gator (CTG) as one of the season’s must-have cookbooks.

STRATEGY

BCPR implemented a strategic PR plan to get the book on everyone’s radar before its release date. As part of this program, we worked in conjunction with the publisher to distribute and pitch teaser pages of the book and lock in long-lead features in the October issues. Upon publication, BCPR expanded our efforts to secure print, online and broadcast coverage, as well as holiday gift guide press. In 2019, BCPR used the book to generate Father’s Day, Grilling, and Summer recipe and entertainment stories in a multitude of outlets on all platforms.

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OUTCOME

Secured CTG’s position on best cookbook lists including: Food & Wine’s “Most Anticipated Fall Cookbooks;” “Best Fall Cookbooks” by The New York Times; and Southern Living “Best Cookbooks of 2018.”

Garnered national feature stories and segments on CTG in Associated Press, The Local Palate, CBS Sunday Morning “The Dish;” TODAY Show; Food & Wine “Community Table” podcast; Bon Appetit “Foodcast;” and more.

Propelled Isaac Toups to national acclaim as one of New Orleans’ most talented Chefs, earning him critical praise, awards and accolades for his book and two restaurants, Toups South and Toups Meatery. Secured multiple invitations to signings, food festivals and events across the U.S.

“Between two restaurants, a book, TV etc., there are a lot of moving parts to my business. I’m lucky to have the Brustman Carrino team on board to help me navigate it all and keep me in the public eye. They have an unwavering passion for the industry and an amazing attention to detail.”
Isaac Toups

Chef/Owner of Toups Meatery & Toups South, author of award-winning Chasing the Gator: Isaac Toups and the New Cajun Cooking (October 2018, Little, Brown)

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Chasing The Gator, Chef Isaac Toups And The New Cajun Cooking

James Beard Finalist and Bravo Top Chef Season 13 Fan Favorite Isaac Toups co-authored his first cookbook with celebrated food writer Jennifer V. Cole.

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Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF)

The South Beach Wine & Food Festival is one of the biggest food and wine fundraisers in the country, consisting of more than 100 events across a five-night and three-day span.

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Chef Nina Compton in New Orleans

BCPR originally represented Chef Nina Compton while she was working under Celebrity Chef Scott Conant at his upscale restaurant Scarpetta at Fontainebleau Miami Beach.

Brustman Carrino Public Relations

There is an ART to creating strategic and effective publicity campaigns. At Brustman Carrino Public Relations, we’re MASTERS of blending storytelling and image building with grassroots marketing and influencer events.

Brustman Carrino Public Relations Company

Founded in 1985

Brustman Carrino PR

4500 Biscayne Boulevard, Suite 204
Miami, Florida 33137

Phone: (305) 573-0658

Email:
bcpr@brustmancarrinopr.com